Surge Pricing is nobody’s friend – that’s something we’ve all known, since the minute we first laid our eyes on the double digit decimal warning on our phones. Honestly, how many times have you cursed under your breath, looking at the screen of your smartphone? Something like this usually happens either after a big fight with the delicate sensibilities of your WhatsApp-savvy love interest, or during a cellular network blackout.
The Karnataka government, however, has now sought to rid us of another smartphone-hating scenario. That’s right. If sources are to be believed, the government has expressed a definite interest in assigning a max-cap to the programmatic pricing model of end-user-geo-located taxi services. Cab giants such as Ola and Uber are likely to witness a major revenue dip once this gets implemented, however it remains to be seen if this impact will be cushioned for the tech majors by cutting down on cab fare actuals (money handed out to Ola Drivers and Uber ‘Partners’).
What the government has to say about Surge Pricing
“We have not allowed surge pricing, because the purpose of using this technology is to increase service standards for cab users at competitive fares. We have focussed this policy around this, and given a lot of importance to safety aspects” Transport Minister Ramalinga Reddy told ET.
Considering the fact that Bangalore serves as one of the biggest readily-available and early-adoptive markets for Uber, Ola, ZipGo, ZoomCar and other similar ventures, transport-tech providers need to wait this out and understand whether this development serves as a lynchpin towards large-scale misfortune or marks the beginning of a new and improved, consumer-friendly era of comfortable public transport. One thing that we can say without doubt, is that the end-user won’t miss Surge Pricing.
How many times have you been hassled by Surge Pricing? Share your experiences with us in comments below!