Mumbai, April 4, 2016: Imagine yourself getting stuck in a traffic jam in the middle of your favourite cricket match. Frustrating isn’t it? Furlenco, India’s first online furniture rental company, is here to ensure you don’t miss a single second of the cricketing action by partnering with Uber to introduce UberPLAY in Pune. Under the move, Furlenco will be furnishing a premium range of Uber cars on the city roads with LED screens, recliners, and your very own drinks cooler – in short, everything you need to sit-back, relax and catch all the action LIVE on-the-move!
But in case you were already booking your cab, stop! The announcement was an April fool’s day prank that marked Furlenco’s grand entry in Pune on April 1st. After beautifying 5000+ homes in Bangalore and Mumbai, the company has rolled out its range of awe-inspiring furniture packages to transform the living experiences of Puneites. They can now get their hands on premium home furniture without having to invest heavily on buying it. Customers can place their orders online at Furlenco and get free doorstep delivery and installations within a week itself. The Pune operations will initiate three new experiences including a Chill Zone, Bachelor’s Pad and Sleepover. Customers can also swap/return furniture as and when they want based on their needs.
Commenting on the launch, Ajith Mohan Karimpana, Founder and CEO of Furlenco said, “This April Fool’s Day, we aimed at making people laugh, rather seriously. While Uber got to play a tempting prank of introducing the fake UberPLAY to its city commuters, we were grabbing this annual opportunity to introduce ourselves in the city by showing our playful side to the young crowd of Pune. We aim to make aspirations of Pune’s aspirers more accessible by providing premium designer furniture on rent. They can now Have Everything and Buy Nothing.”
From living room, to bedroom and dining, Furlenco has made furnishing a house quick, easy and affordable. Carefully designed & curated, Furlenco’s premium furniture packages come with exquisite soft furnishing, home decor and accessories on a monthly subscription fee. This Pune launch is a part of Furlenco’s nationwide expansion spree, which it will follow by setting up its operations across every Tier 1 city in India. By reaching out to every urban Indian on the move, Furlenco envisions to create a successful global name in the rental furniture service category and provide a seamless rental experience to all its customers.
Furlenco, India’s first online home furniture rental company makes furnishing a home quick, easy and affordable, a novel concept unheard of so far. Furlenco’s design process is user-inspired, allowing them to offer furniture that truly enhances customer’s lives. Apart from quick deliveries and free set-up, Furlenco also pairs every unit of furniture with matching home décor and soft furnishing, allowing you to furnish your entire home in one click.
Based out of Bangalore, Furlenco was launched in the year 2012 and launched in Mumbai in October, 2015. With the purpose of elevating the living standards of urban aspirers who have to often compromise on their need for a good-looking home due to lack of affordable and convenient solutions. Furlenco gives them the access to premium furniture which can be used for as long as it is required, without investing heavily on buying it.