Goa, January 11, 2015: The signature of a truly fabulous woman is her lingerie drawer. A full closet of couture is no good if you don’t have the right intimates to give you the perfect fit and fall. Your lingerie is as important as what you flaunt. Because, eventually what you wear beneath is responsible for making you look and feel oh-so-sexy. The sexy lingerie you wear is what boosts your confidence a notch higher and engulfs you in a surreal charm. We all need the basic black and nude innerwear in our closet, but it’s no secret that you need an updated collection when you decide to sport a very sexy backless or strapless dress.

You definitely need great pieces in your stash for important occasions, since a woman’s lingerie says a lot about her. I bet everyone loves lingerie shopping. But even after years of doing it, it still makes us jittery! Isn’t it? It is exciting, no doubt. Going from one store to the other, checking out the sexy pieces they have, and eventually zeroing in on the best one that looks good and fits right. With a lot of difficulty we find the right ones – which look and feel great and we cling on to it with dear life. But, for how long? It eventually needs to be discarded and you need to shop for more.

With the number of brands releasing collections of sexy lingerie every now and then, we are spolit for choice. With push up bras to lacy ones, hipsters to thongs, we have a variety in prints, patterns and styles to choose from. Not everyone can be a Victoria’s Secret angel, but wearing the sexiest lingerie definitely makes us feel like one. And that’s what matters. Isn’t it? Over the years, the Indian market has slowly accepted lingerie as a part of its lifestyle and Indians are gradually opening up to the under-explored space of lingerie markets.

But if you are not one of those women who would sportingly go lingerie shopping from store to store, worry not! We can now shop online too. Yay! Ditch the stares of the men at the lingerie store and the discomfort of trying them on. Most of our favourite lingerie brands are online. And if you have a look at the size chart and measure yourself correctly, you are more likely to find the exact one that would suit your body type and style. Here, I have rounded up some of the best lingerie brands and portals in India you can shop online from.

Lingerie outlets to watch out for:



One of the most loved brands in India can easily be shopped online. Amante lingerie is trendy and definitely makes you look as fabulous as we are. The chic and sexy bras are to strive for.



A very stylish and affordable brand which spoils us for choice with a wide range of bras, panties and sportswear to choose from. Even though they are available at multi-brand outlets all over the country, we can easily shop them online.



A wide variety of well fitted and high-fashion premium lingerie is available at Clovia. With a variety and fabrics, we are spoilt for choice while shopping the sexiest lingerie that flatters our curves and leaves us feeling great.



With a large collection of bras, panties, nightwear and shapewear, Enamor is one of our favourites. It is the best-fitted lingerie with great fabrics and detailing.


Pretty Secrets

Pretty Secret has become one of the best lingerie brands in the country, which offers a huge selection of lingerie, coming in a wide array of styles and colors to cater to the mood and choice of Indian women of all ages.



Jockey specialises in bringing to us delicate and stylish innerwear which is comfortable and durable. They offer great fit and shape and are ideal for daily wear. Besides being available at several stores around the country, we can shop Jockey online.



The online store to meet all your lingerie needs, Zivame is the ultimate lingerie destination for Indian women. Since its launch in 2011, Zivame has become such a life saver. A one stop shop where we can shop for all the lingerie brands in India. Great deals and exciting offers on a stunning range of lingerie, swimwear and shapewear, Zivame is the place to shop at.

Jabong, Myntra and Koovs are other sites worth checking out to fulfil your lingerie needs. Happy shopping!!! Hope this piece helped you in selecting the best lingerie that you need.

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Flexcia D’souza is a Journalism graduate from St Xavier’s College, Goa and is currently a final year student of Master of Communications and Media Studies from St Aloysius College. She has been associated with several print, television and online media organisations namely The Times of India (Goa), Abraxas Communications (Delhi), Zee TV (Mumbai), Hello Publications (Goa) among others during her four-year stint in the industry. This Goa girl has been modelling since February 2014 and has won the Miss Perfect Figure title at Miss Summer Tulip India 2014. Besides, she has been a muse to several photographers and designers in Goa and in thd neighbouring states of Maharashtra and Karnataka.